SERVICES | Tone Of Voice: what does your company sound like?

It’s not just about what you say, but how you say it...

Does your brand have its own unique way with words, or does it simply borrow someone else’s? Can you put your tone of voice into words, or does it just sound “human, 'relatable and professional”? Do your colleagues actually use the tone of voice guide you’ve created, or is it sitting there, gathering dust in an unopened style guide?

Your brand’s tone of voice defines the kind of relationship you’re going to have with your audience. It explains what makes you different, and why customers should trust you. Your tone of voice should differentiate you from your competitors. It should be exclusive, inimitable and reflect not just how you think as an organisation, but how you feel. And you should be able to articulate it in a way that makes everyone you work with want to start using it.

My 4-point plan to help you build your exclusive Voice guidelines

Defining your brand’s personality

I can work with you to define the personality of your business. Based on that information, we can then explore the voice characteristics that best reflect that personality.

Tone of voice territory mapping

It’s no good just saying you want your company to sound ‘human’ or ‘professional’. We’ll drill into your market position and your competitor pool, to determine your voice ‘sweet-spot’ that ensures you stand out from the crowd.

Painting pictures with words

It’s all about telling a story. Together, we can explore how storytelling can solidify your business’s tone of voice, and really capture your brand’s personality.

Tone of voice tips and tricks

I’ll also pass on valuable advice that will ensure you can embed your new tone of voice across all of your colleagues and partners.

So, call 07824 703101 or send me an email, and maybe together we can help your business find its voice?